Wuhan University
China
Master of Electronic Commerce
This full-time English-taught Master of Electronic Commerce programme is offered by School of Information Management at Wuhan University, a leading school in information management and e-commerce research in China. The programme focuses on e-commerce operation and management, digital marketing, e-commerce system development, cross-border e-commerce and e-commerce big data analysis, combining theoretical teaching, enterprise practice and academic research. Major research directions include e-commerce operation and management, digital marketing and consumer behavior, e-commerce system development and design, cross-border e-commerce, e-commerce big data analysis and application. The programme aims to cultivate high-level international e-commerce talents who master systematic e-commerce theories, possess e-commerce operation, digital marketing, system design and enterprise management capabilities. The curriculum consists of advanced postgraduate core e-commerce courses, characteristic elective modules, frontier industry seminars, enterprise field practice, supervisor-led research project participation and master thesis research work. Representative core courses include E-commerce Operation and Management, Digital Marketing, E-commerce System Development and Design, Cross-border E-commerce, E-commerce Big Data Analysis, Business Research Methodology and Academic Thesis Writing. During the 2-year full-time study period, students need to complete all compulsory and elective credit requirements, attend domestic and international e-commerce academic conferences and industry summits, finish field practice in e-commerce enterprises, take part in faculty-managed e-commerce research projects and accumulate practical experience. Each enrolled student receives one-on-one academic guidance from supervisors. Under supervisor instruction, students carry out literature collection and review, research scheme design, enterprise survey, data analysis, research-outcome summarisation and thesis drafting, and finally complete original master thesis and pass thesis defence. Applicants must submit authenticated bachelor-degree certificate and full official academic transcript issued by accredited higher-education institutions. Applicants with e-commerce, information management, computer science, business administration or other related backgrounds are prioritised for admission assessment. Non-native English-speaking applicants shall provide valid English-proficiency certificates (IELTS 6.0 or above, TOEFL 80 or above). Applicants who have finished full-degree programmes fully taught in English may apply for language-score exemption by submitting official supporting documents for university internal review. Applicant age generally shall not exceed 35 years old, and physical-mental health condition must satisfy medical-examination criteria for Chinese student-visa application. After completing all curriculum assessment requirements and successfully passing thesis defence, graduates are awarded official master-degree diploma issued by Wuhan University. Graduates can engage in e-commerce operation, digital marketing, e-commerce system development, cross-border e-commerce management work in global e-commerce enterprises, internet companies, traditional enterprise digital transformation departments, or pursue further PhD-level academic study worldwide.