About this program
What this degree covers and what you can expect from the university.
This full-time English-taught Master of Electronic Commerce programme is offered by School of Information Management at Wuhan University, a leading school in information management and e-commerce research in China. The programme focuses on e-commerce operation and management, digital marketing, e-commerce system development, cross-border e-commerce and e-commerce big data analysis, combining theoretical teaching, enterprise practice and academic research. Major research directions include e-commerce operation and management, digital marketing and consumer behavior, e-commerce system development and design, cross-border e-commerce, e-commerce big data analysis and application. The programme aims to cultivate high-level international e-commerce talents who master systematic e-commerce theories, possess e-commerce operation, digital marketing, system design and enterprise
management capabilities. The curriculum consists of advanced postgraduate core e-commerce courses, characteristic elective modules, frontier industry seminars, enterprise field practice, supervisor-led research project participation and master thesis research work. Representative core courses include E-commerce Operation and Management, Digital Marketing, E-commerce System Development and Design, Cross-border E-commerce, E-commerce Big Data Analysis, Business Research Methodology and Academic Thesis Writing. During the 2-year full-time study period, students need to complete all compulsory and elective credit requirements, attend domestic and international e-commerce academic conferences and industry summits, finish field practice in e-commerce enterprises, take part in faculty-managed e-commerce research projects and accumulate practical experience. Each enrolled student receives one-on-one academic guidance from supervisors. Under supervisor instruction, students carry out literature collection
and review, research scheme design, enterprise survey, data analysis, research-outcome summarisation and thesis drafting, and finally complete original master thesis and pass thesis defence. Applicants must submit authenticated bachelor-degree certificate and full official academic transcript issued by accredited higher-education institutions. Applicants with e-commerce, information management, computer science, business administration or other related backgrounds are prioritised for admission assessment. Non-native English-speaking applicants shall provide valid English-proficiency certificates (IELTS 6.0 or above, TOEFL 80 or above). Applicants who have finished full-degree programmes fully taught in English may apply for language-score exemption by submitting official supporting documents for university internal review. Applicant age generally shall not exceed 35 years old, and physical-mental health condition must satisfy medical-examination criteria for Chinese student-visa application. After
completing all curriculum assessment requirements and successfully passing thesis defence, graduates are awarded official master-degree diploma issued by Wuhan University. Graduates can engage in e-commerce operation, digital marketing, e-commerce system development, cross-border e-commerce management work in global e-commerce enterprises, internet companies, traditional enterprise digital transformation departments, or pursue further PhD-level academic study worldwide.
Program overview
Key facts about what you will study and how the program is delivered.
Program length
Full-time | 2 Academic Years
How long it typically takes to complete this degree from start to finish.
Language requirement
English
This program is taught in English. You may still need to submit an English proficiency test depending on your nationality and previous education.
Eligibility & requirements
Check whether your academic background matches what the university expects.
Entrance / admission test
Not required
No separate entrance test is listed for this program. The university may still review your academic profile and documents.
Admission intakes & deadlines
Application dates and milestones for each intake period. Deadlines may vary by applicant category.
September2026
Classes start September
Timeline dates for this intake have not been published yet.
About the university
Learn more about the institution offering this program.