Corvinus University of Budapest
Hungary
MSc in Marketing
About the programmeStart your international marketing career! Business solutions for a sustainable futureMaster the marketing tools to create customer experience and innovative strategy. The program aims to train future marketing leaders capable of making complex marketing strategy decisions across various industries, both in domestic and international companies. Our students are equipped with competencies that enable them to meet the challenges of an increasingly digital marketing environment.What we offerLearn through corporate case studies and simulations of strategic marketing decisions.Modules include data-driven marketing, channel management and online marketing communication.Engaging learning experience using innovative teaching methods.Focus on both digital marketing and skill development.Real business projects and simulations.Students who arrive with appropriate business education can apply for the one-year Marketing Strategy and Innovation programme !Who is expected to attend the trainingWe welcome students interested in the marketing profession, even from other disciplines. Besides acquiring basic economics, business, and marketing knowledge during the foundation year, we offer the opportunity to deepen their professional knowledge in different fields of marketing. Moreover, students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. In the second semester, students can enroll in international double-degree programs or the CEMS program.ExaminationsIn addition to traditional assessment methods (tests, exams), the Marketing MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.