Tuition €990,000 990 000 HUF/semester 1 980 000 HUF/year cca. 2 500 EUR/semester cca. 5 000 EUR/year
Country Hungary

About this program

What this degree covers and what you can expect from the university.

About the programme

Start your international marketing career! Business solutions for a sustainable future

Master the marketing tools to create customer experience and innovative strategy. The program aims to train future marketing leaders capable of making complex marketing strategy decisions across various industries, both in domestic and international companies. Our students are equipped with competencies that enable them to meet the challenges of an increasingly digital marketing environment.

What we offer
  • Learn through corporate case studies and simulations of strategic marketing decisions.
  • Modules include data-driven marketing, channel management and online marketing communication.
  • Engaging learning experience using innovative teaching methods.
  • Focus on both digital marketing and skill development.Real business projects and simulations.

Students who arrive with appropriate business education can apply for the one-year Marketing Strategy and Innovation programme !

Who is expected to attend the training

We welcome students interested in the marketing profession, even from other disciplines. Besides acquiring basic economics, business, and marketing knowledge during the foundation year, we offer the opportunity to deepen their professional knowledge in different fields of marketing. Moreover, students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. In the second semester, students can enroll in international double-degree programs or the CEMS program.
Examinations

In addition to traditional assessment methods (tests, exams), the Marketing MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.

 

 

 

Program overview

Key facts about what you will study and how the program is delivered.

Program length

4 semesters (2 years)

How long it typically takes to complete this degree from start to finish.

Qualification level

Master

The academic level you will earn, such as Bachelor, Master, or PhD.

Country

Hungary

The country where this university is based.

Language requirement

English

This program is taught in English. You may still need to submit an English proficiency test depending on your nationality and previous education.

Eligibility & requirements

Check whether your academic background matches what the university expects.

Entrance / admission test

Not required

No separate entrance test is listed for this program. The university may still review your academic profile and documents.

Admission intakes & deadlines

Application dates and milestones for each intake period. Deadlines may vary by applicant category.

September 2026 Intake

Classes start September 2026

Open for applications
  1. Self-Funded Non-Hungarian Application Deadline International

    Deadline for self-funded non-Hungarian candidates applying via the official university application portal. A non-refundable application fee (€95) applies.

  2. Stipendium Hungaricum Scholarship Application Deadline International

    Government-funded full scholarship covering tuition fees, monthly living stipend, accommodation allowance, and health insurance.

  3. Stipendium Hungaricum Scholarship Application Deadline International

    Government-funded full scholarship covering tuition fees, monthly living stipend, accommodation allowance, and health insurance.

  4. Hungarian Diaspora Scholarship Deadline International

    Government scholarship open to international applicants of Hungarian heritage living outside Hungary.

  5. Entrance Examinations & Evaluation Period International

    Assessment period including academic document evaluation, quantitative/analytical skills assessment, and oral interview evaluating background and motivation.

  6. Unconditional Acceptance Letters & Visa Documents Released International

    Admission decisions released and official visa-supporting documentation issued for D-type student visa applications.

  7. Fall Semester Commencement International

    Orientation and official commencement of lectures for the 2026/2027 academic year.

2-year (4 semesters, 120 ECTS) full-time master's program focused on Applied Market Research Methods, Marketing Management, Integrated Marketing Communication, Data-Driven Marketing, Innovative Channel Management, and Online Marketing Communication. Double Degree options available. Tuition fee: €3,700 per semester (€7,400/year) for Non-EEA applicants, and ~€2,475/semester (990,000 HUF/semester / 1,980,000 HUF/year) for EEA applicants.

About the university

Learn more about the institution offering this program.

Corvinus University of Budapest is a private research university in Budapest, Hungary. The university currently has an enrolment of approximately 9,600 students, with a primary focus on business administration, economics, and social sciences, operating in