About this program
What this degree covers and what you can expect from the university.
About the programme
Start your international marketing career! Business solutions for a sustainable future
Master the marketing tools to create customer experience and innovative strategy. The program aims to train future marketing leaders capable of making complex marketing strategy decisions across various industries, both in domestic and international companies. Our students are equipped with competencies that enable them to meet the challenges of an increasingly digital marketing environment.
What we offer
- Learn through corporate case studies and simulations of strategic marketing decisions.
- Modules include data-driven marketing, channel management and online marketing communication.
- Engaging learning experience using innovative teaching methods.
- Focus on both digital marketing and skill development.Real business projects and simulations.
Students who arrive with appropriate business education can apply for the one-year Marketing Strategy and Innovation programme !
Who is expected to attend the training
We welcome students interested in the marketing profession, even from other disciplines. Besides acquiring basic economics, business, and marketing knowledge during the foundation year, we offer the opportunity to deepen their professional knowledge in different fields of marketing. Moreover, students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing. In the second semester, students can enroll in international double-degree programs or the CEMS program.
Examinations
In addition to traditional assessment methods (tests, exams), the Marketing MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.
Program overview
Key facts about what you will study and how the program is delivered.
Program length
4 semesters (2 years)
How long it typically takes to complete this degree from start to finish.
Language requirement
English
This program is taught in English. You may still need to submit an English proficiency test depending on your nationality and previous education.
Eligibility & requirements
Check whether your academic background matches what the university expects.
Entrance / admission test
Not required
No separate entrance test is listed for this program. The university may still review your academic profile and documents.
Admission intakes & deadlines
Application dates and milestones for each intake period. Deadlines may vary by applicant category.
September 2026 Intake
Classes start September 2026
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Self-Funded Non-Hungarian Application Deadline International
Deadline for self-funded non-Hungarian candidates applying via the official university application portal. A non-refundable application fee (€95) applies.
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Stipendium Hungaricum Scholarship Application Deadline International
Government-funded full scholarship covering tuition fees, monthly living stipend, accommodation allowance, and health insurance.
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Stipendium Hungaricum Scholarship Application Deadline International
Government-funded full scholarship covering tuition fees, monthly living stipend, accommodation allowance, and health insurance.
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Hungarian Diaspora Scholarship Deadline International
Government scholarship open to international applicants of Hungarian heritage living outside Hungary.
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Entrance Examinations & Evaluation Period International
Assessment period including academic document evaluation, quantitative/analytical skills assessment, and oral interview evaluating background and motivation.
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Unconditional Acceptance Letters & Visa Documents Released International
Admission decisions released and official visa-supporting documentation issued for D-type student visa applications.
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Fall Semester Commencement International
Orientation and official commencement of lectures for the 2026/2027 academic year.
About the university
Learn more about the institution offering this program.