Hungary
MSc in Marketing Strategy and Innovation
About this program
What this degree covers and what you can expect from the university.
About the programme
Be a black-belt marketing manager!
The programme trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
What We Offer
- One-year intensive programme providing advanced marketing expertise.
- Practical learning through innovative teaching methods.
- Modules in data-driven marketing, channel management and online communication.
- Corporate case studies and simulations of strategic marketing decisions.
- An excellent learning experience with innovative teaching methods.
Who is expected to attend the training
For the one-year program, we welcome students mainly from business bachelor’s programmes. This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills. Students can specialize in contemporary marketing fields, such as online marketing communication, innovative channel management, or data-driven marketing.
If you’re interested in the programme and want to keep your options open for CEMS or a double degree, consider applying for the two-year Marketing programme as well.
Examinations
In addition to traditional assessment methods (tests, exams), the Marketing Strategy and Innovation MSc program uses a number of other assessment methods, such as real-life corporate project assignments, individual case study solutions, participation in class discussions, simulation task assessment, portfolio method, and self-assessment.
Program overview
Key facts about what you will study and how the program is delivered.
Program length
2 semesters (1 year)
How long it typically takes to complete this degree from start to finish.
Language requirement
English
This program is taught in English. You may still need to submit an English proficiency test depending on your nationality and previous education.
Eligibility & requirements
Check whether your academic background matches what the university expects.
Entrance / admission test
Not required
No separate entrance test is listed for this program. The university may still review your academic profile and documents.
Admission intakes & deadlines
Application dates and milestones for each intake period. Deadlines may vary by applicant category.
September 2026 Intake
Classes start September 2026
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Self-Funded Non-Hungarian Application Deadline International
Deadline for self-funded non-Hungarian candidates applying via the official university application portal. A non-refundable application fee applies.
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Stipendium Hungaricum Scholarship Application Deadline International
Government-funded full scholarship covering tuition fees, monthly living stipend, accommodation allowance, and health insurance.
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Hungarian Diaspora Scholarship Deadline International
Government scholarship open to international applicants of Hungarian heritage living outside Hungary.
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Entrance Examinations & Practical Evaluation Period International
Assessment period including academic evaluation, background check, written test/motivation assessment, and oral interviews.
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Unconditional Acceptance Letters & Visa Documents Released International
Admission decisions released and official visa-supporting documentation issued for D-type student visa applications.
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Fall Semester Commencement International
Orientation and official commencement of lectures for the 2026/2027 academic year.
About the university
Learn more about the institution offering this program.